Are you trying to spread the word about a new product? Reach a new audience with an existing product line? A “gifted collab” might be the advocacy marketing tool you are looking for.
A gifted collab is a collaboration between a brand and advocates. A brand gifts a product to a set of advocates, and in exchange those advocates create content about their experience with the product. The advocates then share that content with their audiences, whether on social media, blogs, or their website. Essentially, gifted collabs are a form of product endorsement or promotion, but instead of the advocate being paid a fee, they are given free product.
This popular type of collaboration allows brands to reach new audiences through the advocate's followers, while also giving the advocate a chance to try out new products or experiences that they might not otherwise have access to. It is particularly effective for brands that are just starting out or brands that want more brand awareness.
Audenticity sets up the gifted collab opportunity and recruits advocates to apply. You then choose who you want to work with based on their profile information and send them a free product. Typically within 2 weeks of receiving the product, they will share their post.
See examples of current gifted collab opportunities available on Audenticity from Jaq Jaq Bird and Scribble Art.
Available exclusively to Retailers on the Deluxe plan. If you’d like to upgrade, you can do so anytime.
How To:
- Go to Billing Plans
- Under the Deluxe plan, click on Choose Plan
- Follow the steps in Shopify to upgrade your plan.
If you’re on the Deluxe program and you want to run a gifted collab, let us know. Send an email to support@audenticity.com.
